Daily Marketing Tips

Postcard Marketing - Turning Your Press Releases Into Promotional Postcards

Got important news you need to share with your customers or clients? Want to make sure they actually receive your announcement in their hands?

Postcard Marketing is a great way to get your news in front of the people who matter most to your business. But unlike press releases, which are generally distributed to the press, these postcards are sent directly to your customers. It’s a nearly guaranteed way to make sure your target audience hears your big news, because they’ll get it right in their mailbox. You may have tried emailing your press releases to customers, but how do you know they’re actually reading it? You might put your press release on your homepage, but how many of your customers will actually visit your site this month? Turning your press releases into direct mail promotional postcards makes your news seem even bigger, and it can translate into a lot of additional business too.

However, not every announcement may be worthy of a direct-mail campaign. Here are some examples of instances you may want to use promotional postcards for your news:

Critical Announcements:

- Change of company address

- Change of business name

- Change in prices or product offerings

Exciting News:

- Accolades or awards

- New partnerships or management

- High-profile new clients/customers

- Donations or volunteer efforts by your company

Keep in mind that news-related postcards will rarely generate the same level of response as postcards that are purely promotional or hard-hitting. But that doesn’t mean you can’t generate some significant profits from this type of mailing. If you want your news to result in business, be sure to explain in your postcards how this news will benefit the people you’re mailing to. For example, if you’re announcing an award your company received, thank your cust Read the rest of this entry »

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Postcard Marketing - Heart-Melting Promotional Postcards For Valentine’s Day

You might be sending your sweetie some flowers for Valentine’s Day, but what are you sending your customers? Valentine’s Day is a great time of the year to promote your products with holiday-themed promotional postcards. It might be too late to launch a campaign this year, but for many businesses, Valentine’s Day is a can’t-miss opportunity to generate sales from postcard marketing, year after year.

You don’t have to run a flower shop or candy store to capitalize on Valentine’s Day either. No matter what product or service you offer, you can entice your customers with a sweet deal they can’t refuse. If you run a brick-and-mortar shop, start with local marketing. Target everyone in your surrounding communities and invite them to come in for some heart-melting gifts, specials and more.

But also, think beyond your products. Sell the experience. This is particularly beneficial if your business is based in food or hospitality. If you have a coffee shop, invite people to spend a nice quiet Valentine’s Day with a hot cup of joe at your shop. If you run a restaurant, invite them in for an elegant dinner, wine and good music. Getting the idea? If you have a pet store, tell your customers to find puppy love all over again. No matter what type of business you run, the possibilities (and puns) are endless.

Just be sure to plan your Valentine’s Day postcard marketing well in advance. Come up with a great, highly profitable idea, and be sure to leave plenty of time for design, printing and mailing. Start planning now for next year, and it could become your sweetest Valentine’s Day ever.

M. Marlin is a postcard marketing specialist fo Read the rest of this entry »

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