Daily Marketing Tips

Event Flyers - 10 Tips on Creating One That Grabs Attention

1. Write a catchy headline

The headline is very important, because this is the first thing people will see on your event flyers. If the headline is enticing, they will surely take a look at the rest of the information. The headline should be short, something that sums up your message, a phrase or a sentence that has power.

2. Be straightforward

Don’t put too much text on the event flyers, add only the necessary information. People won’t have the patience to read it if it goes on and on about the same thing or if it has so much info that is not relevant. Make sure the event flyers are straight to the point. Don’t fill the whole flyer with text, the information about the event should be visible, especially the place and time of the event.

3. Add images and graphics

Use eye catching photos and images, that have something to say and that are in connection with the event. Make sure the images are clear, they have a high resolution, and their colors fit with the flyer. The images should be noticeable; in fact if you have great images people will be more interested in reading the event flyers.

4. Keep it simple

Don’t make the design of the event flyers too complicated. If people don’t see at the first sight what is the flyer about, they might not be interested to read further. Also make sure that the text is on a plain background, because otherwise it is hard to read it. Don’t use too many fonts either, they can be confusing and they don’t look good.

5. Make the text short and simple

Pay attention when you write the text. This flyer will be read by all kinds of people. Make it short but straightforward and easy to understand for everyone. Don’t use expressions on the event flyers that only you and a small group of peo Read the rest of this entry »

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How to Do Market Research of Small Business Ideas

Even though you have a great business idea, you need to make sure there is a market for it. Advisers, like myself, will tell you to do market research but you may wonder how (without hiring a research firm to do sample testing or focus groups for you which can be very expensive). All of these tools allow you, the entrepreneur, the ability to test and research your business idea to see if there is a viable market for it.

Forums. Forums and user groups are far from dead. People are discussing virtually everything on some forum somewhere. You can do a Google search for forums by typing in your topic name (i.e. “business” plus vbulletin plus forums). So, in this instance your search would be business vbulletin forums. Look for forums with lots of activity and then check out some of the most common questions to find what users are looking for.

Twitter search is a phenomenal way to see what’s being discussed in real time. There are a variety of ways and companion sites to do a a search of topics on Twitter. However, I prefer TweetGrid because you can do up to 9 keyword searches at once to monitor conversations on those topics. You can also broadcast questions about a topic to your Twitter followers if you want feedback on a topic.

Do a Facebook search. Facebook now allows a search of topics, though it isn’t as user friendly as Twitter or LinkedIn. You search will bring up people, fan pages, business pages and some status updates. You can search age groups, cities, industries and more.

LinkedIn questions are a great way to see what business people have concerns about. They are divided into topics so you can search more easily. Like forums, if you are scanning for business ideas, check for topics with the most questions. Always be willing to answer a question or two while you are there.

Check out Yahoo Answers. You can expect Read the rest of this entry »

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